Children's Market Research: About Us

LEADING AUTHORITY IN MARKET CONSULTING

Children's Market Services, Inc. (CMS) is a full-service research and consulting company based in New York that provides strategic planning for the $150 billion youth market. The company specializes in the children's teens and college markets to identify and evaluate competitive marketing opportunities that speak to today's youth.

CMS was found in 1985 by Dr. Selina S. Guber, a consumer psychologist and strategic planning consultant to over one hundred Fortune 500 companies. As president and CEO, Dr. Guber capitalizes on her 20 years of experience in consumer behavior to provide corporations, advertising agencies, and the media with strategic insights and actionable information related to marketing to and through kids. Dr. Guber is the author of the book:MARKETING TO AND THROUGH KIDS published by McGraw Hill.

PROVIDING A FULL RANGE OF CONSULTING AND RESEARCH SERVICES

STATEGIC MARKET PLANNING
FOCUS GROUPS AND ONE-ON-ONES
QUANTITATIVE RESEARCH
- Mall Interviews and Telephone Surveys
ON-LINE RESEARCH
- Focus Groups / Quantitative Studies
SYNDICATED STUDIES
- KIDTRENDS^TM '98 REPORT
- TEEN TRENDS^TM '98 REPORT
- THE UNDER FIVE CROWD
- SNACKS AND PREPARED FOODS^TM REPORT
YOUTH OMNIBUS: Children Ages 6-11 and Teen-agers 12-17
IDEA GENERATION

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Email: TRENDS2000@AOL.COM
Phone: (212) 794-0983
Fax: 212-396-1280
Address: 1385 York Avenue, New York, New York 10021