TRENDS, BUYING PATTERNS AND LIFESTYLES
Want to know what 300 kids, ages 6- 11 had to say about food, clothing, toys and more? KidTrends Report 2004, based on primary research conducted by Children's Market Research Inc., provides information that's vital to developing actionable marketing strategies. It explores consumer attitudes, lifestyles and purchasing behavior. You will learn what's hot and what's not in your product category and how to market products that meet the needs of children (and their parents). Some of the areas covered include: kids' hobbies, TV viewing patterns, toys, games, computer usage, snack and food preferences, favorite restaurants, music, fashion, and much more.

INFORMATION gives you the competitive edge in the kids' market. Some of the areas covered include: media trends, shopping patterns, software, toys, entertainment and club membership.
This updated report by Children's Market Services, Inc. will provide information vital to developing effective and "actionable" marketing strategies. You will learn:

• What's HOT & WHATS NOT in your product category
• How to market products that meet needs of children / teen-agers
• Advertise through promotions / premiums

TEEN TRENDS^TM REPORT is designed to assist advertisers and marketers in understanding motivations, interests and behavior of this elusive but economically powerful market segment.

• Product development, advertising strategies and promotions in the food, fashion, hi-tech, music and fitness are discussed.
• The report is based upon primary research conducted by CMS, Inc.

Updated information on teen trends is vital to developing successful marketing and advertising strategies.