Three hundred tweens, ages 9-14, were interviewed nationwide. Tweens are one of the fastest growing markets. They are gaining media and advertising attention because of their increased purchasing power and influence. It is essential to understand what motivates and influences this market because they are present and future consumers. Tweens are in the age of transition from children to teen-agers. Although they look to teens as role models, they are still kids and will tend to act immature. The tweens of today copy all of the trends and fads as teenagers do, and do not view themselves as being kids. Tweens have a foot in each door, they are rushing to be teenagers, but are still kids.

In the MARKETING TO TWEENS™ 2004 REPORT you will learn what's hot and what's not in your product category, how to market products that meet the needs of pre-teens, and how to reach young consumers through promotions. Avoid costly mistakes by knowing what motivates the tweens' buying power. This report will provide information about: brand preferences income and purchasing behavior and perceptions of the future.

The Latino market has grown significantly in the U.S. during the past five years and has captured the attention of marketers and advertisers. The LATINO KIDTRENDS™ 2004 REPORT is based on research conducted nationwide with 200 children ages: 6-11. The Latino youth market differs from the general population in significant ways and cannot be overlooked in developing marketing strategies. This report focuses upon general trends in media patterns, food consumption, computer usage, music, favorite activities and more.

Snacking tops the list of kids' favorite activities. This report based on 300 interviews with kids ages: 6-14 conducted nationwide reveals which foods and beverages turn them on, and off. Examines how brand preferences in foods, beverages and fast food restaurants influence family purchasing decisions. Covers kids' eating habits, influence over brands purchased, product usage, favorite snacks, beverages, prepared foods and microwave usage. Includes cookies, frozen novelties, snack cakes, pizza, frozen entrees, complete meals, fruit, vegetables, pasta, favorite restaurants and more.

KIDTRENDS™ ONLINE 2004 REPORT

Kids are the hot market for online services. New web sites are being developed to attract children and teen-agers. The question is how to reach them effectively with exciting and entertaining content and appropriate marketing strategies. KIDTRENDS™ ONLINE 2004 REPORT provides updated information on children's interests and activities, including: TV viewing vs. computer usage, kids online and using the Internet, how to conduct research online, websites targeted to kids, and what kids do and do not want to see on websites.

Pre-schoolers, ages 3-5, are the hot and growing market. There has been a marked increase in this age group during the past five years and very little information is available to marketers and advertisers. Recognizing that this is a difficult age group to interview, Dr. Selina S. Guber, psychologist and president of Children's Market Research, Inc. conducted individual interviews with children ages 3-5 and with mothers of children in this age range. The report covers toys/games, favorite TV cartoons/programs, food/snacks, favorite personalities, and more.

Music, sports and clothing are some of the major influences of the African American kids and teens on the American culture. Their clothing and music particularly, hip-hop, R&B and rap, have gone mainstream and are picked by kids all over the country. The teenagers and kids consider what is worn by their favorite music artists, sport figures and movie stars to be Cool and sexy.

The children’s ethnic markets are traditionally not targeted directly. These markets differentiate themselves from the General Population in many ways. Find out what children of varying ethnicities had to say about toys, clothing, music, computer usage, health, food, and TV viewing. This report helps to define habits, lifestyles, as well as the differences & similarities between ethnic markets.