The KIDTRENDS™ Report, was prepared by Children’s Market Services. Inc..
Publisher Children’s
Market Services. Inc..
Author Dr.
Selina S. Guber
Publication Date APRIL
2004
Table of Contents
CHAPTER ONE: Background and Purpose.............................................................. 1
OVERALL PROJECT GOAL.............................................................................. 1
THE NEW AMERICAN FAMILY...................................................................... 2
KIDS BUYING POWER..................................................................................... 4
CHAPTER TWO: Methodology................................................................................. 5
QUANTITATIVE STUDY.................................................................................. 6
CHAPTER THREE: Executive Summary................................................................. 7
KIDS IN THE NEW MILLENNIUM.................................................................. 7
EDUCATION: A MEANS TO AN END.............................................................. 9
FOOD AND EATING HABITS......................................................................... 11
HOW YOU DRESS IS WHO YOU ARE........................................................... 13
MUSIC SPEAKS TO KIDS............................................................................... 14
KIDS’ SPENDING POWER.............................................................................. 15
KIDS’ FAVORITE INTERESTS AND HOBBIES............................................. 18
MOST IMPORTANT THING IN CHILDREN’S LIVES.................................... 19
TV VIEWING PATTERNS............................................................................... 20
FAVORITE TV PROGRAMS............................................................................ 22
FAVORITE TV STATIONS.............................................................................. 23
FAVORITE CARTOON PROGRAMS.............................................................. 24
FAVORITE ATHLETES................................................................................... 26
KIDS AND MUSIC........................................................................................... 27
FAVORITE ACTORS AND ACTRESSES......................................................... 29
FAVORITE MOVIE.......................................................................................... 30
FAVORITE MAGAZINES................................................................................ 31
CHILDREN AND COMMERCIALS................................................................. 32
FAVORITE COMMERCIALS........................................................................... 32
FAVORITE CHARACTERS ON PRODUCTS.................................................. 33
FAVORITE GAMES......................................................................................... 34
FAVORITE TOYS............................................................................................ 35
FAVORITE VIDEO GAMES............................................................................. 36
KIDS AND COMPUTERS................................................................................ 37
CHILDREN AND THE INTERNET.................................................................. 38
FAVORITE WEB SITES................................................................................... 39
FOOD, SNACK, AND BEVERAGE PREFERENCES........................................ 40
FAVORITE DRINKS........................................................................................ 40
FAVORITE SNACKS....................................................................................... 41
FAVORITE FAST FOOD RESTAURANTS...................................................... 42
IMPORTANCE OF HEALTHY FOODS........................................................... 43
CHILDREN AND EXERCISE........................................................................... 44
FASHION......................................................................................................... 45
FAVORITE STYLES OF DRESS...................................................................... 46
CHAPTER FOUR: Detailed Findings............................................................. 54 - 115
CHAPTER FIVE: Demographics................................................................................ 116
APPENDIX: Company Background
STRATEGIC PLANNERS IN THE YOUTH MARKET
PROVIDING A FULL RANGE OF
CONSULTING
AND RESEARCH SERVICES
PARTIAL CLIENT LIST