TeenTrends™ 2004 Report
Teenagers Ages 12-18
CHILDREN’S MARKET SERVICES, INC.
Children's Market Services, Inc.
"Strategic Planners in the Youth Market"
1385 York Avenue,
New York, NY 10021
212-794-0983 FAX 212-396-1280
www.kidtrends.com
Publisher CHILDREN’S
MARKET SERVICES, INC..
Author Dr.
Selina S. Guber
Publication Date JUNE
2004
Table of Contents
Chapter ONE: Background and Purpose.............................................................. 1
THE NEW AMERICAN FAMILY...................................................................... 1
TEEN BUYING POWER.................................................................................... 3
THE TEENAGE MIND....................................................................................... 4
chapter two: Methodology................................................................................. 8
QUANTITATIVE STUDY................................................................................ 10
CHAPTER THREE: Executive Summary............................................................... 11
FAVORITE INTERESTS OR HOBBIES........................................................... 11
WHAT IS MOST IMPORTANT TO TEENS?.................................................... 12
TEENS’ SPENDING POWER........................................................................... 13
TEENS’ INFLUENCE ON THEIR PARENTS................................................... 15
TEENS AND TV............................................................................................... 16
FAVORITE ACTOR OR ACTRESS.................................................................. 19
FAVORITE TYPES OF MUSIC..................................................................... 20
FAVORITE MUSIC ARTIST OR GROUP........................................................ 20
FAVORITE MAGAZINES................................................................................ 21
FAVORITE VIDEO GAME............................................................................... 22
FAVORITE TYPES OF ENTERTAINMENT.................................................... 23
TEENS AND COMPUTERS............................................................................. 24
FAVORITE FAST FOOD RESTAURANT........................................................ 27
FAVORITE FOOD, BEVERAGES, & SNACKS................................................ 28
FAVORITE COMMERCIALS........................................................................... 30
FAVORITE BRAND NAMES OF CLOTHING, SHOES & SNEAKERS........... 31
FAVORITE STYLES OF CLOTHING............................................................... 32
FAVORITE BRANDS OF JEANS..................................................................... 33
TEENS AND EXERCISE.................................................................................. 33
FAVORITE SPORTS........................................................................................ 35
FAVORITE ATHLETE..................................................................................... 35
FAVORITE BRAND OF FACIAL CARE PRODUCT....................................... 36
FAVORITE COSMETIC BRANDS................................................................... 36
FAVORITE SHAMPOO.................................................................................... 42
TEENS’ SELF ESTEEM.................................................................................... 42
IMPORTANCE OF MONEY TO TEENS.......................................................... 42
TEENS AND COLLEGE................................................................................... 43
FUTURE CAREER ASPIRATIONS OF TEENS................................................ 44
TEENS’ CONCERN ABOUT VIOLENCE........................................................ 45
chapter four: Teens In The New Millennium................................................ 46
THE FUTURE................................................................................................... 47
TEENS SPEAK ABOUT THE FUTURE........................................................... 44
EDUCATION: A MEANS TO AN END........................................................... 48
Chapter Five: Detailed Findings................................................... 53 - 129
chapter six: Demographics.............................................................................. 130
APPENDIX
COMPANY BACKGROUND
STRATEGIC PLANNERS IN THE YOUTH MARKET................................... 133
PROVIDING A FULL RANGE OF CONSULTING AND RESEARCH SERVICES 134
PARTIAL CLIENT LIST................................................................................. 135